WeRateDogs

WeRateDogs is a Twitter account that rates people's dogs with a humorous comment about the dog. It was started in 2015 by college student Matt Nelson, and has received international media coverage both for its popularity and for the attention drawn to social media copyright law when it was suspended by Twitter.

Nelson, a 19-year-old golf management major at Campbell University in Buies Creek, North Carolina, was inspired by Weird Twitter and had amassed a 10,000-person following on his personal Twitter account. In 2015, he and a friend were at an Applebee's, when he set up a Twitter poll from his personal account asking if he should create a dog rating account; the positive response led him to create the account, which combines cute animals with irreverent snark.

We Rate Dogs asks people to send photos of their dogs, then tweets selected photos with a numerical rating (often 13 out of 10) and a humorous comment. Popular posts are re-posted on Instagram and Facebook as well. In 2017, Nelson started a spin-off Twitter account, Thoughts of Dog.

The account also has a branded game, a popular online store, and a book to be published in October 2017. Nelson has two part-time staff working for the company, one of whom sorts through the 1,200 photos of dogs sent to him each day, and one to oversee the online shop.

As of May 2017, the Twitter account has 2 million followers, and Nelson sees 30,000 likes on a post as being viral. His most popular post was of a dog marching in the 2017 Women's March, which was retweeted more than 50,000 times and favorited 134,000 times.

The account's language has spawned an Internet language about "doggos" and "puppers". A 2016 interaction with another Twitter user, when Nelson purposefully mis-named him "Brent" as is common in Weird Twitter, spawned the catchphrase "They're good dogs, Brent", which became one of the biggest memes of 2016. In 2017, the account was endorsed by J.K. Rowling.

He has successfully used the accounts to raise money for the American Society for the Prevention of Cruelty to Animals (ASPCA), as well as individual GoFundMe campaigns.

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Wikipedia