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Visual literacy

External video
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Sight Reading: Photography and the Legible World, 4:03, Morgan Library and Museum

Visual literacy is the ability to interpret, negotiate, and make meaning from information presented in the form of an image, extending the meaning of literacy, which commonly signifies interpretation of a written or printed text. Visual literacy is based on the idea that pictures can be "read" and that meaning can be through a process of reading.

The notion of visual literacy has been transforming the age of digital learning and reflecting the transformation of datagogies for quite some time. Classical and Medieval theories of memory and learning, for instance, placed a strong emphases on how the visual format of words and lines affected the ordering of information in the mind. During the Enlightenment new emphasis was placed on training the senses through print and graphic technologies in a way that benefitted the rising middle class. By the nineteenth century visual literacy was a core component of the national educations systems that were emerging in Europe and North America, with educational reformers like Sir John Lubbock arguing for visual tools like diagrams and models to be used in the classroom.

The term "visual literacy" is credited to John Debes, co-founder of the International Visual Literacy Association. In 1969 Debes offered a tentative definition of the concept: "Visual literacy refers to a group of vision-competencies a human being can develop by seeing and at the same time having and integrating other sensory experiences." A white paper drawn up in January 2004, defines visual literacy as "understanding how people perceive objects, interpret what they see, and what they learn from them". However, because multiple disciplines such as visual literacy in education, art history and criticism, rhetoric, semiotics, philosophy, information design, and graphic design make use of the term visual literacy, arriving at a common definition of visual literacy has been contested since its first appearance in professional publications.


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