Trust management (managerial science)

Trust management (management by trust, management through trust) can be conceptualized in two ways. First, as a process by which individual A becomes trustworthy for other individuals. This trust is significant criterion of success and survival because it makes individuals to collaborate with individual A. It is not rare when part of the people try to build fake image of their own reliability because of e.g. personal benefits. Second, as a process of assessing the reliability of other individuals, which is as much important as process of building A’s own reliability. Taking together these two aspects we can formulate the following definition of trust management (Grudzewski, Hejduk, Sankowska, Wańtuchowicz, 2008):

“the activities of creating systems and methods that allow relying parties to:

Trust is a container concept used in a broad variety of disciplines. Much work has been done in the field of psychology, sociology, economics, political sciences, philosophy, anthropology and management sciences. Simply defining "trust" is a milestone in management sciences. One can barely speak of coherent research in the field of trust and trust management.

For trust management defined above, there are some crucial assumptions as follows:

The essence of trust management is not only to trust, but to decide to what extent we can trust-- and how to create and develop trusting relationships.

When we are in the situation of trust deficit a climate of resignation ensues. It brings on consternation and makes it hard to concentrate on agreed targets. We tend naturally to limit mentioned these effects. Then we create "trust substitutes to counteract the climate of uncertainty generated by these effects.(Sztompka, 1998, 2007). These equivalents of trust are as follows:

Trust management needs to be put in practice. The strategy that leads to this is trust building. The rules of trust creation refer to rules and guidelines which have a far- reaching influence on the formation and development of trust. Trust building is the kind of the management strategy because it is strongly focused not only on the present, but first of all on the future cooperation. The 18 rules of trust building are as follows:

The level of trust determines not only our individual development, but above everything else it fosters the social and economic evolution of the whole communities. Therefore, trust management is the best solution to develop. However, it is possible only when we act in the atmosphere of trust where trust culture in commonly acceptable and required by every member of the society.

Trust culture stands for disseminated in society rules which oblige every citizen to treat trust and trustworthiness as common shared values. In this culture well-rooted norm is to redeem the obligations, be honest, open to collaborate with others. Trust culture negates the existence of corruption.

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