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Traffic School by Improv

Traffic School by Improv
Product type Traffic school, defensive driving, driver's education, insurance discount programs
Owner Interactive Education Concepts (1989)
Country United States
Introduced 1989 (1989)
Related brands The Improv
Markets United States
Tagline Rethink the ordinary... love learning again!
Website myimprov.com

Traffic School by Improv is an American company that provides behavior-based driver education, traffic school, defensive driving programs, and workplace safety courses. The company employs the educational entertainment "edutainment" approach to teaching, which combines education with entertainment. The company claims that some of their courses "have shown a statistical improvement in reducing crashes and moving violations."

Traffic School by Improv was recognized on Inc. magazine's list of fastest-growing private companies in America from 2012 until 2016. It was identified by the Los Angeles Business Journal as one of the top 100 fastest-growing private companies in 2015. Traffic School by Improv's headquarters is in Woodland Hills, California. As of 14 September 2016, the company has a 4.7-star (out of 5) overall-satisfaction rating on ShopperApproved.com.

Traffic School by Improv is one of several companies owned by Interactive Education Concepts, Inc. Established in 1994, Interactive Education Concepts also operates courses under the trade names of Improv Traffic School, Defensive Driving by Improv, and Driver License Direct by Improv.

Traffic School by Improv was founded in 1980 by a Ukrainian-born entrepreneur, Gary Alexander, and the owner of the Hollywood Improv Comedy Club, Budd Friedman as Improv the Comedy Club Presents Traffic School. Early classes were held at the comedy club itself, on Melrose Avenue in Los Angeles. Free passes to comedy shows at the club were given to students.

Traffic School by Improv is approved by various state jurisdictions to administer defensive driving courses. The courses, which may allow traffic offenders to have tickets waived, fines reduced, or penalty points eliminated, are intended both to entertain and to educate. In some states, auto insurance rates may also decrease. They offer Family Feud-style games for students, and graduation parties for students who successfully complete the course.


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