Think Before You Speak (campaign)

Think Before You Speak

One of the original public service announcement ads encouraging people to think before saying "That's so gay!"
Founded	October 2008
Type	Educational Charity
Focus	Youth and young adult awareness about homophobia and bullying
Location	New York, New York
Origins	Gay, Lesbian and Straight Education Network (GLSEN)
Area served	United States
Product	Public service announcements and campaigns
Method	Online, radio and print campaigns, Field organizing, Entertainment community
Slogan	Think Before You Speak
Mission	Awareness and elimination of derogatory vocabulary among youth towards LGBTQ people
Website	www.thinkb4youspeak.com

The Think Before You Speak campaign is a television, radio, and magazine advertising campaign launched in 2008 and developed to raise awareness of the common use of derogatory vocabulary among youth towards lesbian, gay, bisexual, transgender, queer/questioning (LGBTQ) people. It also aims to "raise awareness about the prevalence and consequences of anti-LGBTQ bias and behaviour in America’s schools." As LGBTQ people have become more accepted in the mainstream culture more studies have confirmed that they are one of the most targeted groups for harassment and bullying. An "analysis of 14 years of hate crime data" by the FBI found that gays and lesbians, or those perceived to be gay, "are far more likely to be victims of a violent hate crime than any other minority group in the United States". “As Americans become more accepting of LGBT people, the most extreme elements of the anti-gay movement are digging in their heels and continuing to defame gays and lesbians with falsehoods that grow more incendiary by the day,” said Mark Potok, editor of the Intelligence Report. “The leaders of this movement may deny it, but it seems clear that their demonization of gays and lesbians plays a role in fomenting the violence, hatred and bullying we’re seeing.” Because of their sexual orientation or gender identity/expression, nearly half of LGBTQ students have been physically assaulted at school. The campaign takes positive steps to counteract hateful and anti-gay speech that LGBTQ students experience in their daily lives in hopes to de-escalate the cycle of hate speech/harassment/bullying/physical threats and violence.

The campaign was created by the New York office of Arnold Worldwide, part of the Arnold Worldwide Partners unit of Havas, and the Gay, Lesbian and Straight Education Network (GLSEN). The campaign is the Advertising Council's first LGBT awareness campaign and is trying to achieve an ending to the use of what they consider offensive phrases such as "that's so gay". Television commercials for the campaign include singer Hilary Duff as well as comedian Wanda Sykes. In 2008 the campaign won the Ad Council's Gold Bell award for "Best Public Service Advertising Campaign" from the Ad Council.