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TV4 (Sweden)

TV4
TV4sweden logo.svg
Launched 15 September 1990
Owned by TV4 Group
Picture format 576i (SDTV)
1080i (HDTV)
Audience share 19.6% (2011, MMS)
Country Sweden
Broadcast area Sweden (also available in parts of Finland)
Headquarters
Website http://www.tv4.se/
Availability
Terrestrial
Analogue terrestrial (1992-2007, digital as of 2008)
Digital terrestrial Channel 4
Boxer Channel 64 (HD)
Satellite
Viasat Channel 4
Canal Digital Channel 4
Cable
Com Hem Analogue
Digital channel 4

TV4 is a Swedish television network. It started broadcasting by satellite in 1990 and, since 1992, on the terrestrial network. In 1994, TV4 became the largest channel and remained so for a number of years. The two channels of Sveriges Television (SVT) lost more and more viewers for a couple of years. After making schedule changes in 2001, SVT1 had practically the same numbers of viewers as TV4. Since 2004 the TV4 Group has been a fully active member of the European Broadcasting Union.

TV4 was launched on 15 September 1990. The channel invested in an extensive news organisation and Swedish drama series. The premiere suffered from technical faults and the drama series weren't popular with critics.

In 1991, two of the channels oldest entertainment programmes premiered: the Swedish version of Jeopardy! and the Saturday night bingo show Bingolotto. Bingolotto in particular became highly popular. This year also saw TV4 awarded a license to broadcast terrestrially.

Terrestrial broadcasts started on 2 March 1992. During this year, Nyhetsmorgon started and marked the introduction of weekday breakfast television in Sweden.

During the 1990s TV4 would broadcast several popular Friday night entertainment shows such as (Swedish version of Fort Boyard), , , , (Soundmix Show), , () and (Mini Playback Show).

They have also broadcast several home-grown sitcoms such as and En fyra för tre as well as the soap opera Tre kronor.

In the early 1990s, the TV4 Group decided to move their 7pm evening news to 7:30pm in order to compete with the most popular news programme, Rapport, which, at that time, was broadcast on SVT2. This failed and the news was subsequently moved to 6:30pm. In 2004, the evening news was moved to 7pm, and the status quo reinstated.


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