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Swarovski

Swarovski AG
Private
Industry Fashion, Glass
Founded 1895
Founders Daniel Swarovski
Armand Kosman
Franz Weis
Headquarters Wattens, Austria
Key people

Robert Buchbauer
(Chairman)
Markus Langes-Swarovski
(Spokesperson of the Board & Head of the Swarovski Professional Business)

Nadja Swarovski
(Head of Corporate Branding & Communication)
Nathalie Colin
(Creative Director CGB)
Products Figurines, jewelry and couture, home decor, chandeliers, loose crystal elements
Number of employees
Approx. 31,000 (2016)
Website www.swarovski.com

Robert Buchbauer
(Chairman)
Markus Langes-Swarovski
(Spokesperson of the Board & Head of the Swarovski Professional Business)

Swarovski AG (/swɒrˈɒfski/ sworr-off-skee, German pronunciation: [svaˈʀɔfski]) is an Austrian producer of cut lead glass, headquartered in Wattens, Austria. The company is split into three major industry areas: the Swarovski Crystal Business, that primarily produces crystal jewelry and accessories; Swarovski Optik, which produces optical instruments of high precision such as telescopes and binoculars; Tyrolit, a leading manufacturer of grinding, sawing, drilling, and dressing tools, as well as a supplier of tools and machines. Robert Buchbauer, a Swarovski family member, is the present Chairman of the Board and Head of the Swarovski Consumer Goods Business.

Nowadays, Swarovski Crystal Business is the highest grossing business unit with a global reach of approximately 2,680 stores in around 170 countries, more than 26,000 employees, and a revenue of about 2.6 billion euros (in 2016). Its creative studios are led since 2006 by Nathalie Colin, in charge of the international collections of jewelry, watches, accessories and crystal living.

Daniel Swarovski , formerly Daniel Swartz, was born in northern Bohemia (now the Czech Republic). His father was a glass cutter who owned a small glass factory. It was there that the young Swarovski served an apprenticeship, becoming skilled in the art of glass-cutting. In 1892 he patented an electric cutting machine that facilitated the production of crystal glass.

In 1895, Swarovski financier Armand Kosman and Franz Weis founded the Swarovski company, originally known as A. Kosman, Daniel Swartz & Co.—later shortened to K.S. & Co. The company established a crystal cutting factory in Wattens, Tyrol (Austria), to take advantage of local hydroelectricity for the energy-intensive grinding processes Daniel Swarovski patented.


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