Supreme (clothing)

Supreme

Founded	1994
Founder	James Jebbia
Headquarters	New York City, New York, United States
Number of locations	NYC, Paris, LA, London, Tokyo (Harajuku), Tokyo (Shibuya), Tokyo (Daikanyama), Nagoya, Osaka, Fukuoka
Products	Clothing, shoes, accessories
Website	supremenewyork.com

Supreme is a skateboarding shop/clothing brand established in New York City in April 1994.

The brand was founded by James Jebbia. Although he was born in the US, he lived in England until he was nineteen. The first Supreme store opened on Lafayette Street in downtown Manhattan in 1994. It was designed with skaters in mind, with a unique design on the store layout; the clothes arranged around the outside of the store with a large space in the middle. This meant that skaters with backpacks on could skate right into the store, and still feel comfortable. In 2004, a second location was opened on North Fairfax Ave in Los Angeles, California, which is nearly double the size of the original New York City store and features an indoor skate bowl. Other locations include Paris, London, Tokyo (Harajuku, Daikanyama & Shibuya), Nagoya, Osaka, and Fukuoka. The additional locations emulate the original Lafayette Street store's design.

The distinctive red box logo containing "Supreme" in Futura Heavy Oblique is largely based on Barbara Kruger's propaganda art.

The brand caters to the skateboarding, hip hop and punk rock cultures, and the youth culture at large. They make clothes and accessories, but also manufacture skateboards that are collected like modern art. Supreme has released skateboard decks featuring the artworks of Rammellzee, Ryan McGinness, KAWS, Larry Clark, Jeff Koons, Richard Prince, Christopher Wool, Nate Lowman, Damien Hirst, and John Baldessari. They have also collaborated with other photographers, artists, and designers such as Marilyn Minter, Takashi Murakami, Daniel Johnston, Peter Saville, Futura 2000, Adam Kimmel, Bad Brains, H. R. Giger, Mark Gonzales and recently Dash Snow.