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Sports bra


A sports bra is a bra that provides support to female breasts during physical exercise. Sturdier than typical bras, they minimize breast movement, alleviate discomfort, and reduce potential damage to chest ligaments. Many women wear sports bras to reduce pain, and physical discomfort caused by breast movement during exercise. Some sports bras are designed to be worn as outerwear during exercise such as jogging.

The first commercially available sports bra was the "Free Swing Tennis Bra" introduced by Glamorise Foundations, Inc. in 1975. The first general exercise bra, initially called a "jockbra", was invented in 1977 by Lisa Lindahl and theater costume designer Polly Smith with the help of Smith's assistant, Hinda Schreiber. Lindahl's sister, Victoria Woodrow, complained about her bad experience exercising in ordinary bras, having experienced runaway straps, chafing and sore breasts. During the course of Lindahl and Smith's exploration for a better alternative, Lindahl's husband suggested that what they needed was a jockstrap for women's breasts. In the costume shop of Royall Tyler Theatre at the University of Vermont, Lindahl and Smith actually sewed two jockstraps together and nicknamed it a "jockbra". It was later renamed a "jogbra". One of their original Jogbras is bronzed and on display near the costume shop of the theatre. Two others are housed by the Smithsonian and another by the New York Metropolitan Museum of Art.

In 1990 Playtex purchased Jogbra from Lisa and her partners. This was followed by research by Christine Haycock, associate professor of surgery at the University of Medicine and Dentistry of New Jersey. She measured breast movement of women running on treadmills. Sought out by bra manufacturers for her expertise, she advocated wide bottom bands for extra support and firm straps that minimized breasts bounce. Renelle Braaten, a Montana hairdresser, struggled to contain her double-Ds while playing racquetball and volleyball. Unable to interest mainstream bra manufacturers, she collaborated with freelance apparel designer Heidi Fisk, and founded Enell Incorporated. After considerable lobbying, she persuaded Oprah Winfrey in 2001 to try her bra. This led to very positive reviews in O: The Oprah Magazine, a 2001 appearance on The Oprah Winfrey Show, and a huge surge in orders.


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