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Simms Fishing Products

Simms Fishing Products
Private
Industry Fishing
Founded Jackson, Wyoming, (1980))
Founder John Simms
Headquarters Bozeman, Montana, United States
Area served
Worldwide
Key people
  • K.C. Walsh (President)
  • Robert Gibson Director of Manufacturing & Operations
  • Diane Bristol Director of Marketing & Brand Management
  • Andy Wunsch Director of Sales & Service
Products Fishing equipment, accessories and apparel
Website www.simmsfishing.com

Simms Fishing Products is a high end fishing equipment, accessories and apparel manufacturer in Bozeman, Montana.

Simms was founded in 1980 by John Simms, a Jackson, Wyoming fishing guide and outfitter. John Simms established the company to manufacture a higher quality of waders and wading equipment than was available at the time. In the mid-1980s, John Simms introduced high quality neoprene waders to the U.S. market. Shortly after that, John Simms sold Simms Fishing Products to another Jackson sporting goods manufacturer, Life-Link International. Life-Link still operates out of Jackson and manufacturers eyewear accessories such as Croakies in Bozeman, Montana.

In 1992, a Los Angeles-based management consultant, K.C. Walsh moved his family to Bozeman to fly fish and start a new business. In 1993, he acquired Simms Fishing Products from Life-Link and moved the business to Bozeman, Montana. Simms employs 115 people and consolidated its manufacturing facilities into a new single 62,000 square feet (5,800 m2) facility in October 2013.

In December 2011, U.S. Senator Max Baucus honored Simms as a Montana Jobs Economic Engine stating:

Simms Fishing Products is the kind of Montana business that can inspire others to weather the storm through hard work and innovation. This company truly is an economic engine for our state. It also shares Montana's outdoor heritage with the world by selling the kinds of products that remind folks everywhere that Montana is a great place to do business, live, work and enjoy our rivers and lakes.

Simms Fishing Products are known for innovation in both products and manufacturing techniques. Shortly after K.C. Walsh acquired the company and moved it to Bozeman, Simms introduced a line of breathable waders using Gore-Tex. Simms is the only U.S. and one of only three wader manufacturers in the world to have a license from W.L. Gore and Associates to use Gore-Tex in waders. Simms was one of the first wader manufacturers to produce waders specifically tailored to women fly fishers. In 2006, Simms introduced a high-end zippered wader, using waterproof zippers from the YKK Group in Tokyo. Although not the first ever zippered waders on the market, the Simms G4Z wader set a new standard for zippered waders.


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