Shelf (organization)
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| Formation | 2007 |
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| Type | Voluntary association |
| Purpose | Sexual health education |
| Location | |
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Region served
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United Kingdom |
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Founders
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Andrew Aistrup, Charley Genever, Ciara McElderry, Abigail Sykes |
| Website | www |
Shelf is a voluntary organisation created with the aim of bringing new levels of sexual health awareness to young people of the United Kingdom. It is unique in that it was founded by four Year 10 students of Peterborough in April 2007 and is still currently owned and operated by them. It was founded with support from members of Peterborough City Council and the Peterborough NHS Primary Care Trust. Shelf runs via a website and distributed brochures containing information on sexual health and links to local support organisations.
Shelf was originally created as a business idea to be entered into "The Big Deal", a national business and enterprise challenge run by the National Academy for Gifted and Talented Youth (NAGTY). The competition ran over 10 weeks, and required groups of students (aided by a mentor) to produce a business idea by completing weekly tasks. Over 30 groups entered the competition and then presented their ideas to a panel of judges, in the style of the BBC’s 'Dragons' Den', at an event held at Aston Business School in July 2007. The four best groups then presented their ideas again to all competitors and judges. "Team Joey"–named after the character in the US TV sitcom Friends–presented Shelf and won the competition.
The prize was a fully funded five-star trip to New York City which took place in October 2007. As well as sightseeing, the students (accompanied by two teachers and a member of staff from the University of Warwick, England) visited the Goldman Sachs offices, where they presented their ideas once more. Staff were "said to have been extremely impressed".
An additional prize of the funding necessary to start up the enterprise was personally offered by Glenn Earle (chief managing director of Goldman Sachs Investment Bank Europe).
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