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Sentry Insurance

Sentry Insurance
Mutual
Industry Insurance & Finance
Founded 1904
Headquarters Stevens Point, Wisconsin, USA
Key people
Pete McPartland, President & CEO
Number of employees
4,500
Website sentry.com

Sentry Insurance is a mutual insurance company specializing in business insurance. The company’s home office is in Stevens Point, Wisconsin, where about half the company’s approximately 4,500 employees are located. Sentry offers property and casualty insurance, workers' compensation, life insurance, and other business insurance, as well as non-insurance products like annuities and retirement programs. Sentry provides specialized insurance programs to customers in specific industries as well as very large companies with complex risk.

Sentry is one of the nation’s largest mutual insurance companies. As of December 31, 2014, the company has assets of more than $14 billion and a policyholder surplus of over $4.1 billion. Sentry was rated A+ by A.M. Best, the insurance industry’s leading rating authority, as of 2015. In 2016, Sentry Insurance was ranked 755th on the Fortune 1000 list of companies.

Sentry Insurance was founded in 1904 by members of the Wisconsin Retail Hardware Association, now the Midwest Hardware Association, to provide insurance for its members in the hardware industry. Its headquarters for many years was the Hardware Mutual Insurance Companies Building, built in 1922 and now listed on the National Register of Historic Places. Though supplanted by a new headquarters in 1977, the historic building is still in use by the company today.

The company also owns its own golf course, SentryWorld, which opened in 1982. Designed by Robert Trent Jones, Jr., it is regarded as a "destination golf course".

Sentry rebranded in 2016. A new Sentry word mark includes a symbol made up of two stylized single quote quotation marks paired up into a circle, reminiscent of the yin and yang symbol, representing two sides of a conversation. The negative space between the quote marks takes on the shape of an S. The company's previous logo was a minuteman image based on a sculpture of Capt. John Parker located in Lexington, Massachusetts.


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