Pursuitin - an approach to revive Shantiniketan art works

If you travel down the alleys of Bengal, you can smell the flavor and essence of cultural all around. Few lost their brightness, few are struggling to survive all odds and few traditions are forcefully brought in front with the noble initiative of noble hearts. The traditions, cultures, art and architectures that are revived in the recent years brought along with it several factors like that of the employment that provides several village women with their daily bread. The other good thing that defines the initiative as noble is that the traditions are kept alive for the future generations to understand how flourishing Bengal was!

Among several revived culture and art works kantha stitch of Shantiniketan deserves special mention in the pages of interested individuals. Brought into the lime light after several years by Shamlu Dudeja there are several other initiatives taken in riving the culture and preserving them. Here comes the name of one such special institution which functions as an online platform for selling kantha works - Pursuitin.

The preliminary factors that rules the institution is the fact that they provide bread to several families. The women empowerment of Shantiniketan largely depend upon this initiative. The kantha works are extraordinary and required a platform to showcase itself. Pursuitin is one such initiative that helps the women work in their free time earning quite a lot to support their poor families in a better way. The vision of the minds that are behind this e retailing is to portray and spread the rich artworks of Shantiniketan and spread it to the whole world. There are several other positive vibes that controls the motivation of the ones who play a huge role behind the success of the e-retailer!

Being the resident of Shantiniketan, owner of Pursuitin is naturally inclined towards preserving the culture in its best possible form. There are several factors that rules the customer’s choice and under privileged artists here work to make the customers pleased with their designs. Take a look at the factors that run sublime for the success of this retailer:

1. Employment of several women

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Wikipedia