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Psycho le Cému

Psycho le Cému
Also known as Bad Boys, Be Ambitious!
Origin Himeji, Hyōgo, Japan
Genres Rock
Years active 1999–2006, 2009, 2015–present
Labels Limited Records, Crown, Pyramid of the Moon
Associated acts Mix Speakers, Inc, Dacco
Members Aya
Daishi
Lida
Seek
Yura-sama

Psycho le Cému (サイコ・ル・シェイム Saiko ru Shemu) is a Japanese visual rock band. Its members are Aya, Daishi, Lida, Seek, and Yura-sama (Yuraサマ). Formed in 1999, Psycho le Cému distinguished themselves in the visual kei scene via their cosplay, with their members dressing in colorful, extravagant outfits inspired by anime and video game characters, some of which are reminiscent of the characters from the fantasy RPG Dragon Quest.

Psycho le Cému's cosplay inspired a dedicated niche fanbase, with fans who shared the band's interest in anime and cosplay, and some releases and events were done exclusively for members of Kronos, the band’s fan club. The band creates a new set of costumes for each single. Promotional music videos often have storylines based on anime or literature. The band also performs as an alter-ego band called "Bad Boys, Be Ambitious!"

Psycho le Cému formed in early 1999, and released their first maxi-single “Kronos” independently in March 2000. After playing a sold-out gig at Tokyo's famed visual-kei venue Rock May Kan, the band joined strong indie label Limited Records, who released their November 2000 maxi single “Risokyu Ryokou Guide Disc”. All 15 tour shows supporting this release were sold-out, including the finale at Shibuya’s On Air West.

In September 2001, Psycho le Cému released their first album, Doppelganger, and began to play nationally and in larger venues. The group was managed by visual kei specialists Sweet Heart, who have also managed Luna Sea, Shazna, La'cryma Christi, Pierrot, and Plastic Tree.

In 2003, Psycho le Cému was signed by major Japanese label Crown, and their next two singles went into the top ten of Oricon's singles chart. In mid-2004 the band made appearances at Pacific Media Expo and Project A-kon and documented the trip in the form of the Psycho le Cému in USA Live & Document DVD, which was released in September 2004. The group also kept active in Japan, among other shows they appeared later that year at a festival sponsored by Japan’s visual-kei oriented magazine Fool’s Mate. The group returned to the States in early 2005 and performed at three anime conventions: Katsucon in Arlington, Virginia, Megacon in Orlando, Florida, and AOD: The San Francisco Animation Convention in San Francisco, California.


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