Prudential Financial
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Newark skyline with the Prudential Financial headquarters at right.
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| The Prudential Insurance Company of America | |
| Public | |
| Traded as | |
| Industry | Financial Services |
| Genre | Financial |
| Founded | 1875 Newark, New Jersey, U.S. |
| Founder | John F. Dryden |
| Headquarters | Prudential Plaza, Newark, New Jersey, U.S. |
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Area served
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Nationwide |
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Key people
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John Strangfeld (Chairman and CEO) Mark Grier (Vice Chairman) |
| Products |
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| Revenue |
 US$ 54.161 billion (2014) |
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US$ 1.759 billion (2014) |
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US$ 1.381 billion (2014) |
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| Total assets |
US$ 766.655 billion (2014) |
| Total equity |
US$ 41.77 billion (2014) |
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Number of employees
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48,384 (2014) |
| Website | www |
Prudential Financial, Inc. is an American Fortune Global 500 and Fortune 500 company whose subsidiaries provide insurance, investment management, and other financial products and services to both retail and institutional customers throughout the United States and in over 30 other countries. Principal products and services provided include life insurance, annuities, mutual funds, pension- and retirement-related investments, administration and asset management, securities brokerage services, and commercial and residential real estate in many states of the U.S. It provides these products and services to individual and institutional customers through distribution networks in the financial services industry. Prudential has operations in the United States, Asia, Europe and Latin America and has organized its principal operations into the Financial Services Businesses and the Closed Block Business.
Prudential is composed of hundreds of subsidiaries and holds more than $2 trillion of life insurance. The company uses the Rock of Gibraltar as its logo.
The use of Prudential's symbol, the Rock of Gibraltar, began after an advertising agent passed Laurel Hill, a volcanic neck, in Secaucus, New Jersey, on a train in the 1890s. The related slogans "Get a Piece of the Rock" and "Strength of Gibraltar" are also still quite widely associated with Prudential, though current advertising uses neither of these. Through the years, the symbol went through various versions, but in 1989, a simplified pictogram symbol of the Rock of Gibraltar was adopted. It has been used ever since. The logotype was updated with a proprietary font in 1996. The font, Prudential Roman, was designed by Doyald Young and John March, based on the Century font family.
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Wikipedia