Princess of Power
| Type | Dolls/Action Figures |
|---|---|
| Inventor | Mattel |
| Company | Mattel |
| Country | United States |
| Availability | 1985–present |
Princess of Power (commonly abbreviated to POP; and sometimes informally referred to as She-Ra, after the lead heroine) is a toyline created by Mattel. Among others, it features the characters of She-Ra and Catra on planet Etheria. With its launch in 1985, the toyline spawned a variety of products, including three lines of fashion action figures. The Princess of Power logo and characters are currently used by Mattel as part of the Masters of the Universe Classics toyline.
In 1985, Mattel and Filmation decided to diversify the Masters of the Universe line beyond its traditional realm of "male action" in the hopes of bringing in a young female audience as well. To accompany the Filmation animated series, Mattel created a new line of toys aimed at girls - Princess of Power - with the feminine warrior-woman She-Ra as its main heroine. The toyline featured almost exclusively female characters, all of whom featured an emphasis on hair and clothing, with "real" hair and partially soft-goods costumes. Essentially, the line attempted to fuse the appeal of Masters of the Universe with Mattel's most long-standing success, Barbie. Like its predecessor Masters of the Universe, the POP toy line actually lasted longer than the She-Ra: Princess of Power cartoon series itself.
The following appear in toy catalogues but were never released.
The animated series She-Ra: Princess of Power was produced by Filmation and made its television debut in 1985.
Etheria is ruled by Hordak and the Evil Horde. Raised by Hordak, but actually the long-lost daughter of King Randor and Queen Marlena of Eternia, Princess Adora joins the Great Rebellion to fight against the oppressive Horde. Princess Adora possesses a magic sword, and when she holds it aloft with her right hand and says the magic words, "For the honor of Grayskull... I AM SHE-RA!!!" she is transformed into She-Ra, "The Most Powerful Woman in the Universe." She-Ra is a beautiful blonde woman dressed in a white dress and a red cape, with a golden tiara on her head.
Only one Princess of Power character was redone as an action figure for the new Masters of the Universe line in 2002-04: She-Ra, herself.
...
Wikipedia