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Pinterest

Pinterest
Pinterest Logo.svg
Type of site
Visual discovery, collection, and storage tool
Available in English, Norwegian Bokmål, Czech, Danish, Dutch, Finnish, French, German, Greek, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Slovak, Spanish, Swedish, Turkish, Bemba
Headquarters San Francisco, California, United States
Founder(s) Paul Sciarra, Evan Sharp, and Ben Silbermann
Employees 800+ employees
Website www.pinterest.com
Alexa rank Decrease 55 (February 2016)
Advertising some advertisements are displayed, however, companies have pinboards displaying their product(s)
Registration Required
Launched March 2010; 6 years ago (2010-03)
Current status Active

Pinterest is a web and mobile application company that operates a photo sharing website. Registration is required for use. The site was founded by Ben Silbermann, Paul Sciarra and Evan Sharp.

Pinterest CEO Ben Silbermann summarized the company as a "catalog of ideas," rather than as a social network, that inspires users to "go out and do that thing."

Pinterest is a free website that requires registration to use. Users can upload, save, sort, and manage images—known as pins—and other media content (e.g., videos) through collections known as pinboards. Pinterest acts as a personalized media platform. Users can browse the content of others in their feed. Users can then save individual pins to one of their own boards using the "Pin It" button, with pinboards typically organized by a central topic or theme. Users can personalize their experience by pinning items, creating boards, and interacting with other members. The end result is that the "pin feed" of each user displays unique, personalized results.

Content can also be found outside of Pinterest and similarly uploaded to a board via the "Pin It" button, which can be downloaded to the bookmark bar on a web browser, or be implemented by a webmaster directly on the website. They also have the option of sending a pin to other Pinterest users and email accounts through the "Send" button. Some websites include red and white "pin it" buttons on items, which allow Pinterest users to pin them directly.

Initially, there were several ways to register a new Pinterest account. Potential users could either receive an invitation from an already registered friend, or they could request an invitation directly from the Pinterest website that could take some time to receive. An account can also be created and accessed by linking Pinterest to a Facebook or Twitter profile. When a user re-posts or re-pins an image to their own board, they have the option of notifying their Facebook and Twitter followers. This feature can be managed on the settings page.

On the main Pinterest page, a "pin feed" appears, displaying the chronological activity from the Pinterest boards that a user follows.

A "board" is where the user's pins are located. Users can have several boards for various items such as quotes, travel or, most popularly, weddings. A "pin" is an image that has either been uploaded or linked from a website. Once users create boards and add pins, other users can now repin, meaning they can pin one user's image to their board as well. Once the user has set up their account and boards, they can browse, comment, and like other pins. Users might be discouraged by repeated images and difficult-to-follow direct linking features. Pinterest has also added the option of making boards "secret" so that the user can pin to and view boards that only the user can see when logged into their own account.


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