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Pharmaceutical publication planning


Pharmaceutical publication planning is the activity of planning the dissemination of scientific and clinical data on a drug to healthcare professionals at scientific congresses and medical society meetings and in peer reviewed medical journals.

Pharmaceutical publication planning involves developing a detailed plan that outlines the timely presentation of verified scientific and clinical data to appropriate types of healthcare professionals such as physicians, pharmacists, nurses, as a drug undergoes clinical trials and after it is marketed. Because of scientific and therapeutic advances, pharmaceutical publication planning has become a well-established and important function by pharmaceutical companies in order to educate healthcare professionals accordingly about new drugs and marketed drugs with new clinical uses or safety information.

Within pharmaceutical companies, publication planning is usually overseen by medical or clinical affairs professionals. In this effort, pharmaceutical companies frequently use the assistance of medical communication agencies with publication planning expertise and professional medical writers.

Medical communication agencies include a broad range of organizations, including those that focus largely or exclusively on publication planning. When developing and executing a publication plan on behalf of a pharmaceutical or biotechnology client, medical communication agencies employ professional publication strategists, scientific medical directors, medical writers and project managers. Working as a team, this group of individuals delves deep into their client's scientific discoveries, and propose the most effective and efficient ways to spread the word about new potential therapies to physicians and other healthcare providers.


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