Paradox of hedonism

The paradox of hedonism, also called the pleasure paradox, refers to the practical difficulties encountered in the pursuit of pleasure. Unfortunately for the hedonist, constant pleasure-seeking may not yield the most actual pleasure or happiness in the long run—or even in the short run, when consciously pursuing pleasure interferes with experiencing it.

The philosopher Henry Sidgwick was first to note in The Methods of Ethics that the paradox of hedonism is that pleasure cannot be acquired directly. Variations on this theme appear in the realms of ethics, philosophy, psychology, and economics.

It is often said that we fail to attain pleasures if we deliberately seek them. This has been described variously, by many:

But I now thought that this end [one's happiness] was only to be attained by not making it the direct end. Those only are happy (I thought) who have their minds fixed on some object other than their own happiness[....] Aiming thus at something else, they find happiness along the way[....] Ask yourself whether you are happy, and you cease to be so.

Happiness cannot be pursued; it must ensue, and it only does so as the unintended side effect of one's personal dedication to a cause greater than oneself or as the by-product of one's surrender to a person other than oneself.

The more a man tries to demonstrate his sexual potency or a woman her ability to experience orgasm, the less they are able to succeed. Pleasure is, and must remain, a side-effect or by-product, and is destroyed and spoiled to the degree to which it is made a goal in itself.

What is good? Everything that heightens the feeling of power in man, the will to power, power itself.

What is bad? Everything that is born of weakness.

[...] it is significantly enlightening to substitute for the individual 'happiness' (for which every living being is supposed to strive) power [...] joy is only a symptom of the feeling of attained power [...] (one does not strive for joy [...] joy accompanies; joy does not move)

Nietzsche's "will to power" and "will to seem" embrace many of our views, which again resemble in some respects the views of Féré and the older writers, according to whom the sensation of pleasure originates in a feeling of power, that of pain in a feeling of feebleness.

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