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Outline of marketing


The following outline is provided as an overview of and topical guide to marketing:

Marketing – the social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups' needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and product management.

Also see Marketing#market segmentation; Market analysis#market segmentation Positioning (marketing)#segmentation

Product differentiation

There is a marketing group call list marketing group

Note: The book titled, The Marketing Book, 7th ed., Routledge, Oxon, UK, 2016 edited by Michael J. Baker and Susan Hart identifies the following as distinct types or branches of marketing practice:

(NB: Other types of marketing such as Faith-based marketing and Evangelism marketing are not distinct branches of marketing; rather they are simply applied examples of general marketing management. In addition, tactical responses such as Direct marketing; Digital marketing are examples of specific promotional practices and cannot be conceptualised as distinct branches of marketing with unique frameworks, theories and practices.

or Price

Main article: Marketing performance measurement and management


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