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Online travel agency


A travel website is a website on the world wide web that is dedicated to travel. The site may be focused on travel reviews, trip fares, or a combination of both. Approximately seventy million consumers researched travel plans online in July 2006. Travel bookings are the single largest component of e-commerce, according to Forrester Research.

Many travel websites are online travelogues or travel journals, usually created by individual travelers and hosted by companies that generally provide their information to consumers for free. These companies generate revenue through advertising or by providing services to other businesses. This medium produces a wide variety of styles, often incorporating graphics, photography, maps, and other unique content. Some examples of websites that use a combination of travel reviews and the booking of travel are TripAdvisor, Priceline, Liberty Holidays, and Expedia.

Individual airlines, hotels, bed and breakfasts, cruise lines, automobile rental companies, and other travel-related service providers often maintain their own web sites providing retail sales. Many with complex offerings include some sort of search engine technology to look for bookings within a certain timeframe, service class, geographic location, or price range.


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