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OneTaste

OneTaste
Private
Founder Robert Kandell and Nicole Daedone
Headquarters San Francisco, CA, US
Number of locations
8 (2016)
Revenue $6.5 M (2014)
Number of employees
28 (2014)
Website onetaste.us

OneTaste is a business dedicated to researching and teaching the practices of orgasmic meditation and slow sex. Though it embraces certain tenets based in Eastern philosophy, OneTaste's central focus is female orgasm and sexuality, especially in a practice called Orgasmic Meditation.

OneTaste was cofounded in San Francisco by Robert Kandell and Nicole Daedone in 2001. OneTaste originally operated two communal-style "urban retreat" centers, one in San Francisco’s Soma District and the other on Manhattan’s Lower East Side, but has expanded to include Los Angeles, London, Melbourne, and six other U.S. cities. The organization's stated goal is "to create a clean, well-lit place where sexuality, relationship, and intimacy could be discussed openly and honestly." OneTaste produces media, workshops, weekend retreats, and a coach training program.

OneTaste has drawn international media attention and controversy; several journalists have compared OneTaste to a cult while others have noted a push of orgasmic meditation into the mainstream. Reflecting this push into the mainstream, some journalists have called Orgasmic Meditation a new craze, while online estimates say OneTaste teaches 500 people each month in its "How to" classes. In 2014 OneTaste received Inc. 5000 Honors for Top Health companies.

Orgasmic meditation or OMing is a term coined by Nicole Daedone and Robert Kandell to signify a mindfulness practice in which the object of meditation is finger to genital contact. OMing is practiced in pairs, with one practitioner stroking the genitals of the other, and both focusing their attention on the sensation with the stated goal of developing connective resonance between them. Although the practitioners can be of either sex, the focus of orgasmic meditation seems to be on the female orgasm through subtle and deliberate stimulation of the clitoris. Both partners, however, are said to share in the sensation and fulfillment via a kind of "pleasure by proxy." Proponents state that orgasmic meditation encompasses more than just orgasm and that it encourages greater emotional awareness, connected relationships, and sense of fulfillment. Others describe the sensation as "a heady buzz, mixed with equal parts wooziness and intensity of focus."


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