*** Welcome to piglix ***

Nutro Products

Nutro Products, Inc
Private fully owned subsidiary
Industry Animal care
Founded 1926 as Nutro Products in Industry, California, USA
Headquarters Franklin, Tennessee, USA
Area served
Asia, Australia, Canada, Europe, New Zealand and USA
Products Pet food
Owner Mars, Incorporated
Website www.nutro.com

Nutro Products, Inc., a subsidiary company of Mars Incorporated, is the developer and manufacturer of the MAX, NATURAL CHOICE and ULTRA brands of dog and cat food, as well as GREENIES treats. The company is headquartered in Franklin, Tennessee, USA.

John Saleen purchased a dog food company from a British businessman in 1926 and changed the company name to Nutro Products. Moving to Industry, California, it was a family-run business with products only available locally until the company was purchased in 1976 and expanded its market. Nutro Products are now available in the US, Canada, Australia, New Zealand, Asia, and Europe.

In 1985, with the help of Dr. Sharon Machlik, they developed and introduced their MAX line of foods which made use of a chicken, lamb and rice formulation. Instead of traditional advertising, the company chose to produce large amounts of literature on the dietary needs of dogs and cats, with comparative information on their ingredients versus the ingredients of other brands, and provide this to their retailers, as a marketing tool.

The company was acquired by Mars, Incorporated in 2007, and the headquarters was moved to Tennessee.

Nutro develops several different diet formulations, including canned, soft foods as well as bagged, dry kibbles. They have MAX CAT and Natural Choice lines for cats, and the Nutro Max, Natural Choice, and Ultra lines for dogs. Each line has a selection of flavors and formulations for age range. The Ultra line was specifically created with the intent of creating a high-end holistic dog food.

Nutro dry foods are made through an extrusion process, and packaged with as a natural preservative.


...
Wikipedia

...