Norwood Assembly
Located in Norwood, Ohio, the Norwood Assembly Plant built General Motors cars between the years of 1923 and 1987. When it first opened, the plant employed 600 workers and was capable of producing 200 cars per day. At its peak in the early 1970s it employed nearly 9,000.
The first car rolled off the assembly line on August 13, 1923, a Chevrolet Superior. Among the cars built at Norwood were the Chevrolet Bel Air, Biscayne, Impala, Nova, Caprice, Camaro, Pontiac Firebird, and the Buick Apollo. The plant grew to cover an area of approximately 50 acres (200,000 m2) and had 3,000,000 square feet (279,000 m2) of space under roof.
The facility had a number of labor disputes, including a 174-day-long strike in 1972, at the time the longest strike in GM history. As a result of the strike, 1,100 partially completed cars were scrapped or otherwise disposed of because it was not economically feasible to update them to the more stringent 1973 vehicle standards. After the strike GM opted to move Nova production away from Norwood to protect the model from future labor problems.
Plants operated under Chevrolet Assembly management prior to General Motors Assembly Division management (most established pre-1945). Additional Chevrolet Assembly plants were located at Buffalo, New York and Oakland, California. Framingham, Massachusetts is unusual in that it changed from Buick-Oldsmobile-Pontiac Assembly management to Chevy management prior to becoming GMAD.
The terminology is confusing because most plants assembled more than just Chevrolet or B-O-P, and refers to the management structure only. The five brands originated vehicles from their respective "home" plants, where vehicles were assembled locally for their respective regions. Vehicles were also produced in "knock-down" kits and sent to the branch assembly locations. The "home" branches were Flint, Michigan for both Buick and Chevrolet; Oldsmobile at Lansing, Michigan; Pontiac at Pontiac, Michigan; and Cadillac at Detroit, Michigan.
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