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Neopets

Neopets
Neopets-homepage.jpg
Screenshot of the Neopets homepage in March 2010
Developer(s) Viacom (2005-2014)
Knowledge Adventure (2014-present)
Publisher(s) Viacom (2005-2014)
Knowledge Adventure (2014-present)
Designer(s) Adam Powell, Donna Powell
Platform(s) Cross-platform, web game
Release November 15, 1999
Genre(s) Fantasy, Digital pet
Mode(s) Single-player with multiplayer interaction.

Neopets (originally NeoPets) is a virtual pet website. Users can own virtual pets ("Neopets"), and buy virtual items for them using one of two virtual currencies. One currency, called Neopoints, can be earned within the site, and the other, Neocash, can be purchased with real-world money.

The website was launched by Adam Powell and Donna Williams in late 1999. Two years later, a consortium of investors led by Doug Dohring bought a controlling interest in the company and in June 2005, Viacom bought Neopets Inc. for US$160 million. On March 17, 2014, Viacom sold Neopets to Knowledge Adventure for an unannounced amount.

Neopets allows users to create and care for virtual pets called Neopets and explore the virtual world of Neopia. There is no set objective for the users, but they are expected to feed and care for their Neopets when they grow hungry or ill. Neopets will not die if neglected, but their health can limit their gameplay. Neopets come in a variety of species and colors and users can create or adopt their own. Users can obtain items to interact with their Neopet, such as books to read and toys to play with them. Neopets can be customised with certain clothing items, paint brushes, transformation potions, and accessories. Users can build a customisable Neohome for their Neopets and furnish it with furniture, wallpaper, and flooring. Neopets can battle against other Neopets or non-player characters in the Battledome but they cannot die there.

Neopia is a virtual planet with fantasy lands inhabited by Neopets and other virtual creatures. Each land has a different theme, such as pirates or prehistoric times, and their own shops, games, and attractions. Neopia follows its own calendar and time zone, which runs concurrent with real-world Pacific Time, and has tie-ins with certain real world holidays such as Halloween and Christmas. It has its own economy and based on Neopoints. Users can earn Neopoints through various means including playing games and selling items, which can be invested or used to buy various virtual goods and services. While there is no set objective for users, interactive storylines are sometimes released that introduce changes to the planet such as new lands.


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