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Natural Products Association

Natural Products Association
Natural Products Association Logo.gif
Type Nonprofit
Focus Natural products
Location
Area served
United States
Key people

Dr. Daniel Fabricant, Ph.D., Executive Director and CEO

Dr. Corey Hilmas, MD, Ph.D., Senior Vice President of Scientific and Regulatory Affairs

Roxanne Green, President
Website www.NPAinfo.org

Dr. Daniel Fabricant, Ph.D., Executive Director and CEO

Dr. Corey Hilmas, MD, Ph.D., Senior Vice President of Scientific and Regulatory Affairs

The Natural Products Association or NPA (formerly the NNFA, or the National Nutritional Foods Association) is the largest and oldest nonprofit organization representing the interests of manufacturers and retailers of the natural products industry, which includes organic and health foods, dietary supplements, natural ingredient cosmetics, and other similar products. The organization includes more than 1,900 members accounting for more than 10,000 retailers, manufacturers, wholesalers and distributors of natural products.

The Natural Products Association was founded in 1936 as the American Health Foods Association (AHFA) to inform consumers about the benefits of the natural nutrition industry. In 1937, the association changed its name to the Natural Health Foods Association (NHFA), representing retailers, manufacturers and distributors. In 1943, NHFA was renamed to the National Dietary Foods Association (NDFA). In 1970, NDFA officially became the National Nutritional Foods Association (NNFA). The organization renamed itself the Natural Products Association or NPA in June 2006. NPA has grown from a small group of members in 1936 to approximately 2,000 in 2013.

The science and regulatory affairs department oversees the association's third-party certification programs.

The NPA Natural Seal is described as the first and only natural products certification in the United States. Currently only personal care and home care products and ingredients can be certified. The association requires that certified products must be at least 95 percent natural ingredients or ingredients from natural sources, excluding water. NPA-certified products must use natural ingredients, avoid ingredients with health risks, don’t use animal testing, and include biodegradable or recycled material in the packaging. Products also must list all ingredients on the package label, and NPA requires 100 percent natural fragrances and colorants. Certified products are said to appear in more than 85,000 stores nationwide. NPA has certified more than 1,200 products and ingredients since 2008, including well-known brands like Burt's Bees and J.R. Watkins.

The Natural Products Association launched the first third-party Good Manufacturing Practices (GMP) program for the manufacturing of dietary supplements and ingredients in 1999. NPA GMP Certification is awarded to companies that comply with the NPA GMP standard as verified through comprehensive third-party inspections of facilities and GMP-related documentation. More than 70 companies are known to have achieved certification. NPA also offers a series of GMP training seminars across the United States each year.


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