Moroccan wine

Among the countries of North Africa, Morocco is considered to have the best natural potential for producing quality wines, due to its high mountains and cooling influence of the Atlantic, as these factors offset the risk of having too hot vineyards. An important exporter of wine in the colonial era before 1956, the Moroccan wine industry is experiencing a revival and expansion since the 1990s due to influx of foreign investments.

Viticulture in the region of today's Morocco is believed to have been introduced by Phoenician settlers, and was definitely established in the era of Ancient Rome. Large-scale viticulture was introduced into Morocco by French colonists, just as it was to the neighboring country of Algeria. However, the quantities of Moroccan wine produced was never nearly as high as that of Algerian wine. At the time of the country's independence in 1956, there was 55,000 hectares (140,000 acres). Although much of the French expertise left when Morocco became independent, the wine trade continued to be significant into the 1960s, until EEC introduced quotas in 1967 which led to significant reductions in the previous export to the EEC countries. Under a combination of restricted access to the traditional market, and competition from overproduction in other Mediterranean countries, much of the wine production became uneconomical, and a significant portion of Morocco's vineyards were grubbed up and replaced with other crops. In the period 1973-1984, the vast majority of the vineyards were also taken over by the Moroccan state. The state which introduced measures such as fixed prices for grapes, irrespective of quality, which were not compatible with regaining competitiveness, and generally handled its vineyard very poorly. In the early 1990s, there was 40,000 hectares (99,000 acres) of vineyards in Morocco, of which 13,000 hectares (32,000 acres) were planted with vines for wine production (rather than for table grape or raisin production), and of these vineyards, more than half had old or diseased vines of low productivity.

In the 1990s, during the rule of Hassan II of Morocco, the Moroccan wine production started to improve due to foreign (primarily French) investment and know-how. This was achieved by offering foreign wine companies the possibility for long-term lease of vineyards from the state agricultural company SODEA. Several large Bordeaux-based wine companies, including Groupe Castel, William Pitters and Taillan, entered into such partnerships, which have been quite successful in reviving the Moroccan wine industry. As an example, the Castel brand Boulaouane was the best-selling foreign wine in France as of 2005, and the vineyard area had expanded to 50,000 hectares (120,000 acres) in the early 2000s. Some smaller investors, more oriented toward higher quality wines than the high-volume market, have later followed.

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