Moose Toys
| Private | |
| Industry | |
| Founded | 1985 |
| Founder |
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| Headquarters | Cheltenham, Melbourne, Australia |
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Area served
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Worldwide |
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Key people
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| Products | Electronic Games |
| Website | www |
Moose Toys (or Moose Enterprises) is an Australian-owned toy design, development and distribution company founded in 1985 by Brian Hamersfeld. Moose products are sold in 85 countries and is currently the fifth largest toy manufacturer in Australia and fourth largest in the United States.
Moose Toys was founded in 1985 by Brian Hamersfeld and acquired by Chief Executives Manny Stul, Jacqui Tobias and Paul Solomon in 2001. The company is based in Cheltenham, Melbourne, Australia. Between 2000 and 2015 revenue for the company has grown from $10 million to more than $600 million.
In 2013, co-chief executive Paul Solomon led a move to distribute Moose Toys products directly into US retail, which was a collectible brand called "the Trash Pack".
In 2014, Moose Toys relocated its main office within town with what co-chief Manny Stul claims is a first of its kind with a basketball court, and a meeting room at the top of a built in beanstalk with walls that act as whiteboards. Moose Toys, which employs 200 people in Australia, the US, Hong Kong, China and the UK, is currently the number 8 ranked toy company in the US and number 4 in Australia.
In 2015, Moose Toys was awarded "Girls Toy of the Year" by the U.S.’s Toy Industry Association for their product line Shopkins and "Partner of the Year" by Toys"R"Us.
Co-CEO Manny Stul was awarded the Ernst & Young Australian Entrepreneur of the Year award in 2015.
In 2016, Manny Stul was named the Ernst & Young World Entrepreneur of the Year. He is the first Australian to have ever won the award. Shopkins was also awarded the Best Character/Toy Brand at the 2016 LIMA Licensing Awards in Las Vegas, USA.
In 2017, Manny Stul was inducted to the Australian Toy Association Hall of Fame.
Other Moose product lines include Mighty Beanz, Beados, Aqua Sand, The Trash Pack, The Grossery Gang, Little Live Pets and Betty Spaghetty
Shopkins are a collectible small doll franchise, designed, and developed by the Moose team in Melbourne, Australia.
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Wikipedia