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Miss Selfridge

Miss Selfridge
Private
Founded 1966
Parent Arcadia Group
Website www.missselfridge.co.uk

Miss Selfridge is a nationwide UK high street store which began as the young fashion section of Selfridges department store in London in 1966. Miss Selfridge got its name when Charles Clore, the owner of Selfridges at the time, saw a window display in the Bonwit Teller store in New York City which showed "Miss Bonwit" dresses aimed specifically at teenagers. He later launched it throughout his Lewis's & Selfridges stores throughout the UK

By 1967 Miss Selfridge had concessions throughout the country within department stores, and by 1969 there were some independent branches on the high street.

The first of Miss Selfridge's mannequins were based on sixties icon and model Twiggy, and the first dresses were paper dresses designed to be worn once and then thrown away, by Sylvia Ayton and Zandra Rhodes. Couturier Pierre Cardin was also commissioned by Miss Selfridge to design four exclusive collections a year.

In July 1999 Arcadia Group, which is owned by Sir Philip Green, acquired Miss Selfridge, along with Wallis and clothing retailer Outfit, from Sears plc. Arcadia Group also includes Topshop, Dorothy Perkins, Evans, Burton, and Topman.

Miss Selfridge was one of the first retailers to use Kate Moss in their campaigns and has used other successful models and actresses such as Naomi Campbell, Yasmin le Bon, Tess Daly, Saffron Burrows and Nicollette Sheridan before they found major success.


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