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MegaKheir


MegaKheir (/ˈmɛɡə-kheir/ mega-kheir / ميجا خير) is a donations platform and mobile application built by TA Telecom to raise funds for Egypt’s charitable sector as part of the company’s corporate social responsibility. MegaKheir is a blend of the Greek word "Mega", which means "great" and the Arabic word "Kheir", which means "good".

The not-for-profit platform, introduced to Egypt by mobile technology pioneer and entrepreneur Amr Shady, started on 11 August 2010 as an SMS-based donations platform, which allows users to send empty text messages to designated short codes to donate EGP 5 to charities. The service later developed into a mobile application which lists more than 40 charities working in diverse areas, including combatting Hepatitis C, curing cancer and heart disease, funding charitable projects, and providing food and shelter to Egypt’s underprivileged population. The MegaKheir mobile donations platform aims at making donations easier and more accessible through mobile technology across Egypt, with aspirations to reach more countries in the Middle East and Africa.

The MegaKheir App is free and available for download on both the App Store and Google Play Store. Under the slogan "Give to Charity, Change Lives", the app's description says it allows users to donate instantly from their mobile phones to trusted and verified charities.

After downloading the app, users select a cause or an organization from the charitable organizations listed with MegaKheir, they then enter the donation amount in increments of EGP 5 and tap donate. A message appears confirming each donation transaction, which is deducted from users' mobile credit or added to their monthly bill.

The MegaKheir app allows users to make one-time donations or schedule periodic donations. It also keeps track of each user's donation history through the Kheir Meter, and sends reminders of periodic donations.

According to Diginomica, the platform raised USD 1.67M in the Muslim holy month of Ramadan 2014, for several charitable organizations that work on fighting cancer, hunger, poverty, heart disease and many other causes. The 57357 Children Cancer Hospital and the Magdi Yacoub Heart Foundation, which offer free health care in their respective fields, are two organizations currently raising funds through MegaKheir.


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