Libby's
 |
|
| Industry | Foods |
|---|---|
| Founded | 1869 |
| Headquarters | Chicago, Illinois |
| Products | Canned food |
| Website |
Libbys.com ConAgra NTC Marketing Nestlé Seneca Foods Tequesta Foods |
Libby's is a U.S.-based food company known for its canned food.
The company was founded as Libby, McNeill & Libby in Chicago, Illinois, by Archibald McNeill and the brothers Arthur and Charles Libby. The business began with a canned meat product, beef in brine, or corned beef. It became well-known when it began to package the meat in a trapezoid-shaped can starting in 1875.
By 1880, it had 1,500 employees in Chicago, and by the turn of the century there were about 2,000 employed, by which time it had expanded to the canning of fruits and vegetables. Libby's came under the control of Swift & Company in the 1920s, but later became independent again. One of the best known executives of Libby's was Charles Scott Bridges who in 1947 was made a director of the company and in 1953 became Libby's president and chief executive officer. Libby's expanded and modernized during his presidency, including extensive production of frozen foods.
By 1960 Libby's had 9,000 employees and annual revenues of $296 million, and ranked 154th in size among U.S. corporations.
In the 1970s, Libby's had a successful television advertising campaign featuring their jingle, "When it says Libby's Libby's Libby's on the label, label, label, you will like it, like it, like it, on your table, table, table.".
Libby, McNeill & Libby was acquired by Nestlé in 1976.
In 1982, Libby's canned vegetable business was acquired by S.S. Pierce (now Seneca Foods) and its canned fruits business was acquired by California Canners and Growers; Seneca later acquired the canned fruit business Niagara Trading Company acquired a license for the Libby's name on canned pineapple in 1983.ConAgra acquired the canned meats division in 1998. In 2010, Tequesta Foods acquired the Libby's license for nectars and in 2014 for creamers and macaroni-and-cheese. Corlib Brand Holding is the owner of the Libby's trademark since the early 2000s.
NTC Marketing acquired the Libby's licenses for pineapple and tropical fruits in 1983 and juices in 2009. NTC Marketing is based in Buffalo, New York.
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Wikipedia