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Kevin Poon

Kevin Poon
Kevinp.jpg
Born Hong Kong
Occupation Entrepreneur, Fashion Designer, Event Organizer
Known for CLOT, JUICE

Kevin Poon is a Hong Kong-based entrepreneur, fashion designer and event organizer. He is the co-founder of Hong Kong’s streetwear brand CLOT. He also launched JUICE, an international retailer with outlets across Asia including Shanghai, Taipei, and Kuala Lumpur. Poon launched District Distribution in 2011 and then founded Social/Capital, a marketing and public relations agency in 2012 with business partner Fed Tan.

In 2013, Poon organized the all-day music festival, Blohk Party, that was curated by Pharrell Williams and featured both international and local DJ's and bands. Poon opened WOAW! that same year, a concept store that sells oddities and collectible goods. The following year, Poon opened a coffee shop called Elephant Grounds in the back of his WOAW! store.

Poon was born in Hong Kong, but moved to Chicago in the United States when he was three years old. He returned to Hong Kong when he was five briefly before moving to Vancouver. Returning to Hong Kong again, Poon studied at the Hong Kong International School before moving to North America after graduating high school to attend Pepperdine University in California. While in Los Angeles, Poon worked as an intern for Interscope Records when he was 19 years old and later earned a degree in finance from Pepperdine. He returned to Hong Kong in 2003 to start his own business.

Poon and childhood friend Edison Chen founded fashion label CLOT in 2003 shortly after Poon graduated from Pepperdine. Aside from fashion, CLOT has tapped into various aspects of youth culture including music, art and design. In 2004, Poon opened JUICE, a retail store specializing in designer streetwear and accessories. CLOT products have a strong presence in the numerous JUICE stores located across Asia. By 2006, CLOT had made its entry into the American marketplace. The brand has announced plans to continue its expansion to reach markets in major fashion hubs across the globe including New York City, Los Angeles, Paris and London.


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