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Juice Plus

Juice Plus+ Garden Blend
Juice Plus Orchard and Garden Blend.jpg
Juice Plus+ Orchard & Garden Blend
Nutritional value per 2 capsules (1.5g)
Energy 21 kJ (5.0 kcal)
1 g
Sugars <1 g
Dietary fiber <1 g
<1 g
Vitamins
Vitamin A as
beta-carotene
(140%)
7000 IU
Folate (B9)
(70%)
280 μg
Vitamin C
(51%)
42 mg
Vitamin E
(80%)
24 IU
Minerals
Calcium
(4%)
40 mg
Sodium
(1%)
10 mg
Percentages are roughly approximated using US recommendations for adults.
Source: USDA Nutrient Database

Juice Plus+ is a branded line of dietary supplements containing concentrated fruit and vegetable juice extracts fortified with added vitamins and nutrients. It is produced by Natural Alternatives International of San Marcos, California, for National Safety Associates (NSA; Collierville, Tennessee). Introduced in 1993, the supplements are distributed by NSA via multi-level marketing.

Studies of Juice Plus' effects have generated conflicting and controversial results. Although Juice Plus claims its products' efficacy is backed by research, critics have argued that there is no scientific proof that Juice Plus offers significant health benefits and that deceptive claims are used in the product's marketing information. Some marketing claims made about Juice Plus products have been disputed by consumer watchdog organizations and governmental agencies as misleading.

Juice Plus was NSA's first nutritional product. Previously, since its foundation in 1970, NSA had been known for other products such as water filters, air filters, fire-protection equipment and educational games for pre-schoolers, which were also distributed by multi-level marketing.

The primary products in the Juice Plus line are "Orchard Blend" (a fruit juice powder-based supplement) and "Garden Blend" (vegetable juice powder-based) capsules, which are sold together in a four-month pack at a cost of approximately $167 USD (2009). Other supplement products available in the Juice Plus line are (in 2011) Vineyard Blend (grape/berry juice powder-based) capsules, Juice Plus Complete (meal replacement powder), Juice Plus Chewables (Orchard and Garden Blends), and Juice Plus Chewables (Vineyard Blend). Discontinued products include Juice Plus Gummies, Juice Plus Thins (wafers), chewable tablets, and a vitamin formulation for dogs and cats.

The main ingredients in Juice Plus Orchard Blend and Garden Blend capsules (vegetable and fruit juices) are reduced to powder through a proprietary process by an unrelated supplier, and then blended and encapsulated by NAI, who produce the finished product. Juice Plus capsules are “enriched with pure β-carotene, ascorbic acid, vitamin E, and folic acid”. According to the manufacturer these are added to restore the levels of micronutrients lost during processing and to ensure uniformity.” Two NAI-sponsored studies mention that the fruit and vegetable powders in Juice Plus include standardized levels of natural β-carotene derived from Dunaliella salina and soy-derived (vitamin E), which are supplied by the Henkel Corporation (now doing business as Cognis Corporation), and ascorbic acid derived from acerola cherry, which is supplied by Schweizerhall Pharma.


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