Itv.com
New itv.com site, launched with the rebrand of ITV
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Type of site
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Portal |
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| Owner | ITV plc |
| Created by | ITV |
| Website | itv |
| Alexa rank |
 2,616 (October 2014[update]) |
| Commercial | Yes |
| Registration | No |
| Launched | 31 October 1994 |
| Mobile portal | |
| Genre | Entertainment |
| Founder | ITV |
| Headquarters | London, England |
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Area served
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United Kingdom |
| Owner | ITV plc |
| Parent | itv.com |
| Website | itv |
itv.com is the main Web site of ITV plc, the UK's largest commercial television broadcaster which operates 13 out of 15 regions on the ITV network under the ITV brand (or the UTV brand in Northern Ireland). The website offers online streaming, the ITV archive, news, sport, entertainment, soaps, lifestyle, drama and an interactive TV guide. Each of ITV plc's channels, ITV, ITV2, ITV3, ITV4, and CITV has a page with information on its programming. There are also pages for the ITV regions owned by ITV plc. STV, the only region not owned by ITV plc, have their own separate website at stv.tv.
The URL 'www.itv.com' was created on 31 October 1994, but it was registered elsewhere for some years before Carlton and Granada bought the domain name after merging their respective online services, carlton.com and G-Wizz. These companies have since merged to form ITV plc. The original ITV URL was www.itv.co.uk, which now redirects to itv.com. itv.co.uk was and still is registered to the ITV Network Limited as opposed to ITV plc. Previous corporate logos had ".com" added as a logo for the Web site. However, this trend stopped with the 2011 redesign wherein a black ITV logo began being used when referring to the Web site. ITV.com's slogan used to be "total freedom of entertainment".
The 2007 redesign of the website featured a media player through which viewers gain access to whole shows, simulcasts, previews and catchups of broadcast content, much of it within a 30-day window, all for free for the viewer, funded by advertising. Users also have access to the network's programme archive, 'behind-the-scenes' programming, games and user-generated content. The site also makes available some 1,000 hours of exclusive archive content, which will grow over time. In addition, the site also introduces interactive services and community elements.
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Wikipedia