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Israeli fashion


Israeli fashion refers to fashion design and modeling in Israel.

Israel has become an international center of fashion and design. Tel Aviv has been called the “next hot destination” for fashion. Israeli designers, such as the swimwear company Gottex show their collections at leading fashion shows, including New York’s fashion week.

The ATA textile factory was founded in Kfar Ata in 1934 by Erich Moller, a Jewish industrialist from Czechoslovakia. ATA specialized in work clothes and uniforms, reflecting the Zionist and socialist ideology of the time. Factory production spanned every aspect of garment-making, from thread manufacture to sewing and packaging. The name of the factory was invented by Hebrew novelist S.Y. Agnon. ATA is an acronym for the Hebrew words "Arigei Totzeret Artzeinu" - "fabrics manufactured in our land." In the 1960s, Israeli fashion designer Lola Beer Ebner designed a line of fashionable dresses in bright colors for ATA at the request of Moller's widow.In the 1980s, Ata closed down and a residential neighborhood was built on the site of its factory.

In the early years of the state, Ruth Dayan, wife of Moshe Dayan, founded Maskit, a fashion and decorative arts house that helped to create jobs for new immigrants while preserving the Jewish ethnic crafts of various communities living in Israel. In 1955, Dayan met fashion designer Finy Leitersdorf, who designed clothes and accessories for Maskit for 15 years. The two collaborated on a joint exhibit of Maskit designs at the Dizengoff Museum (today the Tel Aviv Museum). Maskit produced textiles, clothing, objets d’art and jewelry.

In 1956, Lea Gottlieb founded Gottex, a high-fashion beachwear and swimwear company that became a leading exporter of designer bathing suits.

Israeli fashion has been worn by some of the world's most famous women, among them Jackie Kennedy, Princess Diana, Katharine Hepburn, Elizabeth Taylor and Sarah Jessica Parker.Beyonce and Lady Gaga have worn gowns with a metallic bodice design by Alon Livne, and Beyonce commissioned Livne to create her wardrobe for her Mrs. Carter Show World Tour in 2013. Livne has also designed outfits for the Hunger Games film series.


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