House of Hackney
| Private company | |
| Industry | Retail |
| Genre | Brand |
| Founded | 2010 |
| Founder | Javvy M Royle and Frieda Gormley |
| Headquarters | London, United Kingdom |
| Products | Luxury British goods |
| Services | Fashion and homeware made in England |
| Website | www.houseofhackney.com |
House Of Hackney is a clothing and interiors label specialising in British made goods with a store on Shoreditch High Street, based in the East London shopping district of Central London. It plays on traditional English design and the products, with the exception of the Italian bed linens, are made in Britain.
House of Hackney is a print-based lifestyle brand. Founded in London in 2010 as an interiors label by husband and wife team Javvy M Royle and Frieda Gormley. House of Hackney's interior and homeware range includes the Dalston Rose print which was nominated for Best British Pattern Design 2011. Label co-founder Frieda Gormley previously worked as a buyer at Topshop. House of Hackney products range from eiderdowns and dressing screens to fine bone china and lampshades. The label expanded its product range to include retail fashion after US concept store Opening Ceremony invited House of Hackney to create a clothing collection in the brands signature prints. Having started off as an interiors brand, Javvy Royle and Frieda Gormley took their homeware prints into the garment realm.
Along with a permanent space at Liberty (department store) House of Hackney opened its flagship store in the heart of Shoreditch A theme running through all of the product range is that it is all made in the UK and, where possible, in London. In December 2013 House of Hackney designed one of the 5 Christmas trees situated around Hackney as part of the Hackney London Borough Council's 'Make Hackney Sparkle Campaign'. With an aesthetic influenced by English heritage, albeit with a thoroughly modern interpretation, it was paramount to the founder’s vision that British-made materials and manufacturing would be used, keeping production close to home and supporting small traditional industries and creating local employment. In December House of Hackney designed a capsule collection for ASOS.com. The 18 piece collaboration with ASOS.com, entitled ‘Dalston Tart’, mixed the label’s London Rose print with traditional Tartan.
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