Hardy Amies (fashion house)
| Privately Held | |
| Industry | Fashion |
| Founded | 1946 |
| Founder | Hardy Amies |
| Headquarters |
Savile Row London, W1 United Kingdom |
|
Key people
|
Tony Yusuf (Managing Director), Mehmet Ali (Design Director) |
| Products | Luxury goods |
| Website | www |
Hardy Amies London Limited is a British-based fashion house specialising in modern luxury menswear. Amies was a pioneer of ready-to-wear menswear market in the 1950s, and starting in the 1960s Amies was commissioned to create high-profile specialized clothing for customers including British World cup and Olympic teams, Stanley Kubrick for 2001: A Space Odyssey, and Queen Elizabeth II.
The fashion house has changed ownership several times over the course of its history, and is currently the property of Fung Capital.
Sir Hardy Amies, KCVO (17 July 1909 – 5 March 2003), was born Edwin Amies in Maida Vale, London. His father was an architect for the London County Council, his mother a saleswoman for Madame Gray at Machinka & May, London. In his teens, he adopted his mother's maiden name, Hardy – and always cited her as the inspiration for his chosen professional path.
Amies was educated at Brentwood School, Essex, leaving in 1927. Although his father wanted him to attend Cambridge University, it was his ambition to become a journalist. His father relented and arranged for a meeting between his son and R. D. Blumenfeld, the editor of the Daily Express. His father was mortified when Blumenfeld suggested his son travel around Europe to gain some worldly experience. After spending three years in France and Germany; learning the languages, working for a customs agent and then as an English tutor in Antibes and later Bendorf, Germany – Amies returned to England, where in 1930 he became a sales assistant in a ceramic wall-tile factory, after which he secured a trainee position as a weight machine salesman with W & T Avery Ltd. in Birmingham.
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Wikipedia