Gyaruo

Gyaruo (which can be written as ギャル男, ギャルオ, ギャル汚 in Japanese) are a sub-group of modern Japanese youth culture. They are the male equivalent of the gyaru. The o suffix that is added to the word, is one reading of the Kanji for male (男). And recently, the kanji for 'dirty' in Japanese (汚), which also has the same reading, is often used by Gyaru and Gyaruo in a light hearted way, poking fun at themselves because of the reputation that their subculture has gained within society due to their dark skin, hairstyles and often grittish, rough style of clothing that they wear. Gyaruo are characterised by their deep tans, dyed hair, party lifestyle and a liking for all different types of trance music including para-para dancing music, Eurobeat, etc.

Most major cities in Japan will have certain streets or districts within the city centre where Gyaruo and Gyaru are most likely to be hanging out. Using the two biggest Gyaruo culture influencing cities as example: in Tokyo two of the popular places to hang out are around the Shibuya or Shinjuku areas. In Osaka, Amerikamura, which is often shortened to Ame-mura (アメ村), and the Shinsaibashi (心斎橋) areas are popular places for gyaruo to hang around.

In 2005, Tokyu Hands opened up a second branch of their popular girl's gyaru fashion shopping complex, 109, called 109-②. Two floors of the Shibuya located 109-② store are dedicated to Gyaruo brands such as Vanquish, Jack Rose, Varosh, Diavlo, Roi Franc, and Gennaro. The rise in gyaruo fashion has led to openings of other 109-② stores featuring male brands in Fukuoka, Machida, Shizuoka and Nagoya. The 109-② in Shibuya has since been renamed 109-mens, with all floors dedicated to gyaruo fashion instead of the initial two.

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