Greater Milwaukee Auto Show

The Greater Milwaukee Auto Show is an annual auto show held every year between late February and early March in Milwaukee, Wisconsin. The event takes place at the Wisconsin Center in Downtown Milwaukee, and is affiliated with the Motor Trend regional auto show circuit. The Automotive Dealers Association of Mega Milwaukee (ADAMM) serves as the primary producer, sponsor and owner of the event, with the Milwaukee Journal Sentinel serving as the media sponsor. Prior to the events, an auto show gala is held the day before the main show is opened to the public.

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