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Goodyear Television Playhouse

Goodyear Television Playhouse
Genre Anthology
Directed by Sidney Lumet
Delbert Mann
Vincent J. Donehue
Robert Mulligan
Arthur Penn
Daniel Petrie
Jack Smight
Country of origin United States
Original language(s) English
No. of seasons 6
No. of episodes 143
Production
Producer(s) Robert Alan Aurthur
Fred Coe
Gordon Duff
David Susskind
Camera setup Multi-camera
Running time 48–50 minutes
Production company(s) Showcase Productions
Release
Original network NBC
Picture format Black-and-white
Audio format Monaural
Original release October 14, 1951 (1951-10-14) – September 12, 1957 (1957-09-12)
Chronology
Related shows Philco Television Playhouse
The Alcoa Hour

The Goodyear Television Playhouse is an American anthology series that was telecast live on NBC from 1951 to 1957 during the "Golden Age of Television". Sponsored by Goodyear, Goodyear alternated sponsorship with Philco, and the Philco Television Playhouse was seen on alternate weeks.

In 1955, the title was shortened to The Goodyear Playhouse and it aired on alternate weeks with The Alcoa Hour. The three series were essentially the same, with the only real difference being the name of the sponsor.

Producer Fred Coe nurtured and encouraged a group of young, mostly unknown writers that included Robert Alan Aurthur, George Baxt, Paddy Chayefsky, Horton Foote, Howard Richardson, Tad Mosel and Gore Vidal. Notable productions included Chayefsky's Marty (May 24, 1953) starring Rod Steiger, Chayefsky's The Bachelor Party (1955), Vidal's Visit to a Small Planet (1955), Richardson's Ark of Safety and Foote's The Trip to Bountiful.

From 1957 to 1960, it became a taped, half-hour series titled Goodyear Theater, seen on Mondays at 9:30 p.m.

Goodyear Television Playhouse finished #16 in the Nielsen ratings for the 1951-1952 season, #15 for 1952-1953 and #22 for 1953-1954.


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Wikipedia

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