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Girl car


A girl car or girl's car refers to a model stereotypically associated with women. Examples of cars that have features that appeal to women and are associated with that gender include the Peugeot 206cc, of which only 12% of buyers were male,Perodua Myvi, Hyundai Atos, Opel Tigra. and the Mazda MX-5/Miata (less so outside the US). Girl cars tend to be cheap, little, cute and gutless.

Some manufacturers have designed cars specifically for women, such as a Volvo S60-based concept car unveiled in 2004. The marketing niche of 'designer' small cars such as the Nissan Micra often in bright pink, Fiat 500 (2007), Ford KA, Opel Adam and to a certain extent the BMW Mini and Range Rover Evoque are largely targeted at women customers.



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Wikipedia

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