Gebrüder Stitch
| Traded as | LLC |
|---|---|
| Founded | 2010 |
| Founder | five independent investors |
| Products | Clothing, fashion accessories |
Gebrüder Stitch was the first Austrian manufacturer of organic jeans made to measure, founded in 2010 and based in Vienna. In German- speaking Europe Gebrüder Stitch were known for innovative marketing and communication strategies. With campaigns such as "Christmas on the arse" the Gebrüder Stitch reached a high brand awareness. Quickly they took a leading role in fair jeans production and still use organic denim only.
The name is a compilation of an old fashioned German expression for "brothers" and the English term "Stitch".
The two founders - Michael Lanner and - are not real siblings. In 2009 the two founders were dissatisfied with their jobs in marketing and hit on the idea to start a local manufacturing of custom made jeans. They went to study in Chinese, Italian and Hungarian factories, in German and French trade shows as well as in several workshops for cutting, sewing, creating used effects, counseling customers and designing pants. In 2010 they opened their first temporary store in Gumpendorferstraße and became the first bespoke jeans makers in Vienna. 2014, in the course of a restructuring, Gebrüder Stitch intended to expand their product range to ready-made jeans and moved from Gumpendorferstraße to Mariahilfer Straße. 2015 the company opened their first store in Berlin.
In 2016 Gebrüder Stitch were insolvent. Due to a surprisingly cancelled capital increase over 650.000 Euros Gebrüder Stitch became bankrupt. After the Insolvency, the newly founded "ants in your pants" GmbH bought all trademark rights from Gebrüder Stitch Gmbh and additionally some fixed assets. Two of five independent shareholders are founder Moriz Piffl and , a well known Austrian entrepreneur and politician.
Since 2016 Gebrüder Stitch has been exclusively located on Mariahifer Straße in Vienna's 6th district, called Mariahilf. There, Gebrüder Stitch combined sales space and manufacturing in one store also referred to as "buttlab". The Mariahilfer Straße is one of the most famous shopping streets in Vienna and near the center of the city. Due to the lack of parking space and for reasons of sustainability most inhabitants of the 6th district use either public transports or bicycles. Gebrüder Stitch offer several designs for so called Radljeans (Jeans for cyclists).
...
Wikipedia