Frey Wille
 |
|
| Privately held, GmbH | |
| Industry | Fashion |
| Founded | 1951 |
| Founder | Michaela Frey, Friedrich Wille |
| Headquarters | Gumpendorferstraße 81, A-1060, Vienna, Austria |
|
Area served
|
Worldwide |
| Products | Jewellery, Fashion accessory |
|
Number of employees
|
~500 |
| Website | freywille.com |
Frey Wille GmbH & Co KG, usually branded as FREYWILLE, is an enamel jewellery manufacturer based in Vienna, Austria founded in 1951. The label is known for its hand decorated designs that are based on the works of 19th and 20th century artists. Next to its headquarters in Vienna, the company operates 86 shops worldwide. The former name of the company was "Michaela Frey Emaillemanufaktur".
The original FREYWILLE style of enamel ornamentation and fire enamel techniques-was created in the 1980"s by a team of young designers, goldsmiths and experts of fine enameling.
As of today, Frey Wille operates more than 86 boutiques in 30 countries on 4 continents. The company employs more than 500 employees, a large part of them in Vienna. In 2011, the company opened various stores in new cities they were not previously present in, most notably in New York City on Madison Avenue. Other major cities in which the company has several boutiques are Moscow, Paris, Beijing, Hong Kong, Dubai, Istanbul and its city of origin, Vienna.
Frey Wille was started as a workshop solely dedicated to enamel jewellery. Recently, the company added watches to its product line, especially a gold watch line. Beside jewellery and watches, the company has now also expanded into accessories such as scarfs, handbags, belts, ties, cuff links and fine pens.
The company has its factory and manufacturing unit in Vienna.
The collections at Frey Wille distinguish themselves through the use of colorful motifs and gold. They are either designed with original ideas of the company's artists, such as the "Ode to Joy of Life" collection, or by using motifs from influential artists or mythology. The company has concentrated on motifs from artists of the 19th and 20th century, especially Austrian painters in several product collections. Among them are Gustav Klimt, one of the most important Austrian painters of the turn of the 20th century. For instance, Klimt's painting Adele Bloch-Bauer which sold for USD 135 million in 2006 was used for a whole collection of jewelry.
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Wikipedia