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Fashion Revolution


Fashion Revolution is a not-for-profit global movement with teams in over 100 countries around the world. Fashion Revolution campaigns for systemic reform of the fashion industry with a focus on the need for greater transparency in the fashion supply chain. Fashion Revolution has designated the anniversary of the Rana Plaza disaster in Bangladesh as Fashion Revolution Day. In 2014, 2015, 2016 and 2017 millions of people around the world called on brands to answer the question Who Made My Clothes? The hashtag #whomademyclothes was the no.1 global trend on Twitter.

Fashion Revolution was created in 2013 in response to the Rana Plaza disaster in Bangladesh by Carry Somers and Orsola de Castro. Somers and De Castro had worked as fashion designers in the UK for over two decades and saw that the factory collapse could act as a catalyst for change in the industry.

Fashion Revolution Day takes place annually on 24 April, the anniversary of the 2013 Rana Plaza building collapse when 1133 died and over 2500 were injured. In 2016, it expanded into Fashion Revolution Week.

The first Fashion Revolution Day took place on 24 April 2014. Fashion Revolution's hashtag #insideout was the no. 1 global trend on Twitter.

The second Fashion Revolution Day took place on 24 April 2015. The global reach from online news and broadcast media was 16.5 billion and 63 million people from across 76 countries made the hashtag #WhoMadeMyClothes the number one trend on Twitter The YouTube video The 2 Euro T-Shirt - A Social Experiment had over 6.5 million views and won a Cannes Lions award

The third Fashion Revolution Week took place from 18-24 April 2016, commencing with Fashion Question Time at the UK Houses of Parliament. On 18 April Fashion Revolution launched the first edition of the Fashion Transparency Index scoring 40 of the biggest global fashion companies on what information they disclose to stakeholders and the public about social and environmental issues across their supply chains.


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