Eponymous hairstyle

An eponymous hairstyle is a particular hairstyle that has become fashionable during a certain period of time through its association with a prominent individual.

Imitation of such styles can sometimes be attributed to what became known in the 1980s as the "wannabe" effect, a term used particularly with reference to young women who wished to emulate (i.e. "wanna be" like) the American singer Madonna. A 2010 study of British women found that half took a copy of a celebrity's photograph to their salons to obtain a similar hairstyle.

The quest for a particular eponymous style was caricatured in Plum Sykes' novel Bergdorf Blondes (2004), in which it was rumoured that glamorous New York heiress Julie Bergdorf had her blonde hair touched up every 13 days ("$450 a highlight") by a stylist at her family's store, Bergdorf Goodman. Thus, other "Thirteen Day Blondes" who attained Julie's precise colour—likened to that of the "very white" hair of Carolyn Bessette-Kennedy—became known as "Bergdorf Blondes."

In the early 20th century, the "Louise Brooks bob" (Paramount studios' description c. 1927 of the defining "bob cut" of the "flapper" era) was iconic to the extent of being reproduced by Cyd Charisse in the film Singin' in the Rain (1952), by Melanie Griffith in Something Wild (1986), and by Rose McGowan in The Doom Generation (1995). Although photographs show that Brooks had in fact worn what became known as a bob from childhood, the actress Colleen Moore c. 1923 was probably the first to be widely associated with it. However, there was never such a thing as a "Colleen" and it was Brooks, with her unmistakable sense of "It", that turned the "Louise" into an eponymous classic. Eighty years later, the term was still part of fashion's lexicon: "With her trademark Louise Brooks bob ... Jean Muir built a career as one of Britain's greatest designers."

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