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Eagle (British comics)

Eagle
The front cover of the first issue of Eagle, with artwork by Frank Hampson. Advances in printing technology offered a substantial improvement on the original issue's faded colours. The logo was modelled on the top of a large brass inkwell owned by Marcus Morris, the comic's founder, and typography was by Berthold Wolpe, designer of the Tempest font.
Publication information
Publisher
Schedule Weekly
Format Ongoing
Genre see below
Publication date(s) 14 April 1950 to 26 April 1969
1982 to 1994
No. of issues 992 (original)
Main character(s) Dan Dare
Creative team
Written by
Artist(s)

Eagle was a seminal British children's British comics periodical, first published from 1950 to 1969, and then in a relaunched format from 1982 to 1994. It was founded by Marcus Morris, an Anglican vicar from Lancashire. Morris edited a Southport parish magazine called The Anvil, but felt that the church was not communicating its message effectively. Simultaneously disillusioned with contemporary children's literature, he and Anvil artist Frank Hampson created a dummy comic based on Christian values. Morris solicited the idea to several Fleet Street publishers, with little success, until Hulton Press took it on.

Following a huge publicity campaign, the first issue of Eagle was released in April 1950. Revolutionary in its presentation and content, it was enormously successful; the first issue sold about 900,000 copies. Featured in colour on the front cover was its most recognisable story, Dan Dare, Pilot of the Future, created by Hampson with meticulous attention to detail. Other popular stories included Riders of the Range and P.C. 49. Eagle also contained news and sport sections, and educational cutaway diagrams of sophisticated machinery. A members club was created, and a range of related merchandise was licensed for sale.

Amidst a takeover of the periodical's publisher and a series of acrimonious disputes, Morris left in 1959; Hampson followed shortly thereafter. Although Eagle continued in various forms, a perceived lowering of editorial standards preceded plummeting sales, and it was eventually subsumed by its rival, Lion, in 1969. Eagle was relaunched in 1982 and ran for over 500 issues before being dropped by its publisher in 1994.

Eagle was founded by John Marcus Harston Morris (1915–1989). Morris was born in the Lancashire town of Preston, and in 1918 moved to Southport. He graduated from Brasenose College, Oxford with a second-class degree in Literae Humaniores, and at Wycliffe Hall gained a second in theology in 1939. He became a priest the following year, and served as a chaplain in the Royal Air Force Volunteer Reserve from 1941 to 1943.


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