Drabble (Harold) Ltd v Hycolite Manufacturing Co

Chris Joseph
Born	Christopher John Joseph 19th February 1958 United Kingdom
Alma mater	English Martyrs School and Sixth Form College, University of Liverpool
Occupation	Advertising Executive
Notable work	Bye-Bye Bipolar?: 63 Manicdotes
Movement	SAFE (Struggle Against Financial Exploitation)
Children	3

Chris Joseph is a British advertising executive and sufferer of bipolar disorder and the author of his autobiography Bye-Bye Bipolar?: 63 Manicdotes. He has a divorced wife Helen and three children, and is also a supporter of Middlesbrough Football Club. He was chairman of the Middlesbrough Official Supporters Club from 2014-2015.

Joseph attended the English Martyrs School and Sixth Form College, Hartlepool. He left his BA Hons French degree at the University of Liverpool to become a priest, worked as a nightclub doorman, and at an iron foundry Head Wrightson where he survived an industrial accident but lost his right arm, and then completed a changed degree at the University of Liverpool in French and communication studies before beginning a career in advertising.

After joining the small advertising agency GDA, rapid promotion to new business director and subsequently being headhunted by Saatchi & Saatchi, he set up his own agency, Hook Advertising, which he turned into an award-winning company with a £10 million a year turnover. The name comes from the solid silver hallmarked hook which replaced the hand he lost in his industrial accident.

Although clients of Hook Advertising included Fujitsu and Schwarzkopf, its biggest client was the Barclays Philips Shell consortium (BYPS). Joseph created and designed the name and logo for Rabbit, a telephone system and then pitched and won the £4 million advertising contract from BYPS. When Rabbit was later sold to Hutchison, the latter requested an assignment of the Rabbit copyright from Hook Advertising which refused, believing it not to be covered by the contract. After Hutchison severed the contract it sued Hook Advertising. Four years of litigation followed where Hook Advertising also sued Barclays, Shell, Philips and Hutchison, and in addition Barclays sued Hook Advertising.

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