Designers Against Aids

Designers Against Aids (abbreviated DAA) is an international project launched in Belgium in 2004, developed by the non-profit organization Beauty Without Irony, which spreads HIV/AIDS global awareness by using pop culture, celebrities, fashion, and sports to target younger generations, mainly from Western countries. DAA also expresses the need of media coverage on this disease. MTV, New York Post, Vanity Fair, Vogue, Le Monde, Canal+, Cosmopolitan, Knack, El Pais and International Herald Tribune have reported on DAA and its cause.

Fashion Against Aids campaigns

DAA is mostly known for their collaboration with fashion company H&M, with whom they launched two "Fashion Against Aids" campaigns in which popular artists designed t-shirts for H&M to raise funds for HIV/AIDS prevention projects, including MTV's "Staying Alive." The collections launched in 2008 and 2009 featured celebrities like Rihanna, Dita Von Teese, N.E.R.D, Timbaland, Moby, Estelle, Tokio Hotel, Yoko Ono, and Katharine Hamnett. 25% of the sales price of the T-shirts are directly donated to MTV Staying Alive, UNFPA, YouthAIDS and Designers Against Aids

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