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Cross-cultural


Cross-cultural may refer to

By the 1970s, the field of cross-cultural communication (also known as intercultural communication) developed as a prominent application of the cross-cultural paradigm, in response to the pressures of globalization which produced a demand for cross-cultural awareness training in various commercial sectors.

Cultural communication differences can be identified by 8 different criteria:

The appearance of the term "cross-cultural" in the titles of a number of college readers and writing textbooks beginning in the late 1980s can be attributed to a convergence of academic multiculturalism and the pedagogical movement known as Writing Across the Curriculum, which gave educators in the social sciences greater influence in composition pedagogy. Popular examples included Ourselves Among Others: Cross-Cultural Readings for Writers (1988), edited by Carol J. Verburg, and Guidelines: A Cross Cultural Reading Writing Text (1990), ed. Ruth Spack.

Cross-cultural studies is an adaptation of the term cross-cultural to describe a branch of literary and cultural studies dealing with works or writers associated with more than one culture. Practitioners of cross-cultural studies often use the term cross-culturalism to describe discourses involving cultural interactivity, or to promote (or disparage) various forms of cultural interactivity.

Cross-culturalism is nearly synonymous with transculturation, a term coined by Cuban writer Fernando Ortiz in the 1940s to describe processes of cultural hybridity in Latin America. However, there are certain differences of emphasis reflecting the social science derivation of cross-culturalism.

The term "cross-culturalism" became prevalent in cultural studies in the late 1980s and 1990s. An early proponent of the term was the Guyanese writer Wilson Harris, who wrote in The Womb of Space (1983), that "cultural heterogeneity or cross-cultural capacity" gives an "evolutionary thrust" to the imagination.


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