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Bruce Poon Tip

Bruce Poon Tip
Bruce Poon Tip.JPG
Bruce Poon Tip - Running With The Bulls in Pamplona, Spain
Born Port of Spain, Trinidad
Residence Toronto, Ontario, Canada
Nationality Canadian
Alma mater CDI College, Calgary, Alberta
Occupation Founder of G Adventures

Bruce Poon Tip is a Canadian entrepreneur best known for founding the travel company, G Adventures and author of the bestselling book Looptail: How One Company Changed the World by Reinventing Business. Bruce is an authority on social entrepreneurship, ‘quintuple bottom line’ versus 3BL, corporate social & environmental responsibility, leading with service and innovation.

Bruce Poon Tip was born in Port of Spain, Trinidad. He moved to Calgary, Alberta age of 3. At the age of 12, he subcontracted his newspaper routes to younger neighborhood kids. When he was 14, Poon Tip won his first award for business from Junior Achievement for selling 10,000 “Weather Worm” bookmarks on the counters of drug stores in Calgary, Alberta.

Poon Tip studied business at Mount Royal University in Calgary but transferred to study Tourism in Tourism College, which is now CDI College in Calgary, Alberta.

In 1990, Bruce Poon Tip founded G.A.P Adventures (later renamed G Adventures) at the age of twenty-two from his apartment in Toronto, following a backpacking trip to Asia. Poon Tip recognized that there was a gap in the tourism industry for those seeking grassroots travel experiences, such as an alternative to resorts and cruise ships. His belief was that travel could connect global cultures and lead to greater global wealth distribution, if done correctly. Unable to secure a loan from a financial institution to start the business, Poon Tip maxed out two credit cards to provide seed money to fund the first trips for the company.

One of the first trips that G Adventures offered was a local home stay with an Amazonian tribesman named Delfin and his family in the Amazon jungle in Ecuador. This partnership of embracing local cultures and travellers directly benefitting local communities was a cornerstone for Poon Tip's vision of travel. This trip remains a part of G Adventures offerings and has for nearly twenty five years.


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